Afrika Tikkun believe that every young person deserves an opportunity to be the best they can be. They are dedicated to investing in education, health and social services for children, youth and their families through community centre and strategic partnerships.
One such partnership is the Khaliques collaboration.
Khaliques core target market has traditionally been focused on businessmen mostly located in the Greater Johannesburg, with four stores, situated at the Oriental Plaza, Rivonia Road Sandton, Cedar Square and Mall of Africa.
One insight which has been borne out of community feedback is that young people entering the job market find it extremely expensive to dress well for that all-important job interview. (The two cost barriers, it was found, was the cost of a suit, and transport.) This insight made the collaboration all the more meaningful, as graduates from the Afrika Tikkun programme were measured and suited through the ‘Khaliques trade-in’ programme. Thus far, Khaliques have distributed over 800 suits.
Further to this the collaboration has launched an initiative to help young people in the effort to find employment in the retail sector – Vision 10 000. In a short time, the Vision 10 000 project has seen 20 Afrika Tikkun candidates being trained and placed in both Khaliques and Jones and Kent of London stores, where they will gain meaningful and practical, on- the- job experience.
Khaliques and Afrika Tikkun envision this programme being extended and taken up the other retail organizations with the objective of creating 10 000 new job opportunities.
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Most businessmen have the odd suit or two which no longer see action in board meetings or important presentations. Unsung heroes which have seen better days. It could be because they no longer fit the little portlier business man, or perhaps the opposite – too big – the wrong colour or stripe, or fabric. Khaliques realized that these forgotten suits could derive some value and so the ‘Khaliques Suit Trade-In’ campaign was conceived. Simply, the campaign offered Khaliques customers a 30% price off offer on a brand- new suit when trading in the old. The campaign was launched on radio and in the press and soon the ‘trade-in’ began to pile up, which raised the question of what to do with them?
The ‘trade-ins’ were then given a new lease of life. They were cleaned and repaired by the expert tailors at Khaliques and were distributed amongst various charity organisations who eagerly snapped them up. In 2016 Khaliques and Afrika Tikkun established a collaboration which saw the introduction of VISION 10 000, an ambitious project which at its core has endeavored to create opportunity for ‘graduates’ of the Afrika Tikkun system find meaningful and permanent employment.
Two obstacles were identified as significant – firstly, the cost of travel to and from interview opportunities and secondly, the cost of an appropriate suit to wear to the interview. The collaboration also saw the establishment of a ‘Retail Academy’ which combine the practical ‘in-store’ experience, with an academic curriculum.
This course offers first time job seekers an insight into retail and culminate, after six months, in a certified graduation. Thus far 60 graduates have come through the system and have all found permanent placement within the retail industry, not to mention the opportunities created for first time job seekers outside of the industry. And, the suits of which over 1 000 were collected, as a result of the most recent ‘suit trade-in’ campaign, have also been put back to work.